【Actual Survey!】 "Work Style" and "Changes in Lifestyle" - Survey of 358 Men and Women in Their 20s to 30s Living in the Shonan/Kamakura Area

~ One in Three People Report "Changes in How They Live and Work" ~

Garage Standard Co., Ltd. (Headquarters: Chiyoda Ward, Tokyo; Representative Director: Toshizumi Hotta) operates "roomap," a real estate service specializing in the Shonan and Kamakura areas. The company conducted a survey on "lifestyle and work style" targeting 358 residents aged primarily in their 20s and 30s living in the Shonan region.

Shonan, which combines excellent access to the city center with abundant natural beauty, has long been noted as a "dream destination." In this survey, the real picture of how young people live, work, and enjoy their daily lives in Shonan came to light.

【Survey Overview】

・Survey Theme: Lifestyle Reality Survey of 20-30 Year-Olds in Shonan

・Survey Period: August 14, 2025 - August 21, 2025

・Survey Target: Ages 20-30 residing in the Shonan and Kamakura areas, Kanagawa Prefecture

・Valid Responses: 358 people

・Survey Method: Online survey

・Survey Organization: Garage Standard Co., Ltd. (roomap operator)

【Q1】Among 20-30 Year-Olds, "Company Employees" Account for Over Half

Among respondents, "company employee" was the most common at 55.9%, followed by "part-time/temporary worker" (17.3%) and "student" (7.5%). With the focus on people in their 20s and 30s, Shonan life is emerging as a town where people "enjoy living while working."

【Q2】Work Style Centered on "Office Commute Daily," Though Flexible Work Styles Are Expanding

While "office commute daily" was the most common at 58.8%, "fully remote" (10.7%) and "hybrid" (18.7%) also accounted for approximately 30%. Among 20-30 year-olds living in Shonan, the reality shows that diverse work styles are being adopted while leveraging access to the city center.

【Q3】Changes Since Living in Shonan Include "Use of Time," "Eating Habits," and "Social Interactions"

38.8% of respondents reported waking up in the 6 o'clock hour, the highest result. This was followed by the 7 o'clock hour (22.3%) and the 5 o'clock hour (18.4%), revealing that over 80% of people wake up by 7 a.m.

This can be considered a characteristic of 20-30 year-olds who choose a lifestyle that takes advantage of the natural environment. In environments close to the sea and nature, "morning activities" such as morning walks or surfing are easily incorporated into daily life, and there may be a tendency for life rhythms to shift to an early-morning pattern.

Rather than the "late wake-up" commonly seen in urban areas, "early-rising in harmony with nature" has become the mainstream in Shonan living, which is a major characteristic.

Additionally, people felt positive changes in their lifestyle, including "the way I spend time outside of work hours has changed" (14.0%), "the frequency of home cooking has increased" (14.2%), and "social interactions have increased" (12.0%). One in three people responded that living in Shonan has made their "lifestyle richer."

【Q4】Shonan-Style Morning Routines: Starting the Day with "Walks and Cafés"

Shonan-like morning habits have become established, such as "walks or jogging along the coast" (15.6%), "morning at a café or bakery" (14.8%), and "coffee on the balcony" (12.0%). The style of starting the day while feeling the sea and nature is emblematic of a new way of living for people in their 20s and 30s.

【Q5】Half Say "What Makes Shonan Special Is Being Able to Live With Nature"

"Being able to live with nature" was the most common at 50.6%, followed by "being able to change how you spend your time according to seasons and weather" (22.6%) and "achieving work-life balance" (18.7%). For young people, Shonan has emerged as a town that "fulfills a lifestyle based on nature."

【Q6】One in Three People Report "Changes in How They Live and Work"

When combining "very much changed" (17.6%) and "somewhat changed" (20.7%), the total is 38.3%. Many respondents also stated that they "can now spend time in a way that is more true to themselves," revealing that living in Shonan has a positive effect on work-life balance.

【Conclusion】

This survey revealed that 20-30 year-olds living in Shonan value "incorporating ease into their daily lives while feeling nature nearby" over dramatic changes.

Particularly as shown in "how they spend their mornings" and "work style," by taking a walk along the beach before work or enjoying morning at a local café, they incorporate a "comfortable rhythm" into their lives that is difficult to obtain in urban areas.

For the young generation, Shonan is a town where you can "work in your own way while living authentically with nature." It can be said that it is being supported not as a mere choice of place to live, but as a choice of lifestyle itself.