【Latest Edition】 Shonan/Kamakura Parenting Reality Survey 2025 Which town was chosen for "Safety × Nature × Community"? "Most Child-Friendly Town Ranking" answered by 329 people

Garage Standard Co., Ltd. (Headquarters: Chiyoda Ward, Tokyo; Representative Director: Toshizumi Hotta) operates "roomap," a real estate service specializing in the Shonan and Kamakura areas. The company conducted a survey on "ease of child-rearing and the appeal of the area" targeting 329 child-rearing households residing in the Shonan region. The survey revealed the reality of "chosen towns" through genuine voices, showing how various factors supporting child-rearing environments—such as safety, natural environment, and educational facilities—are being evaluated.

Survey Overview

・Survey Theme: Child-Rearing Actual Conditions Survey 2025 for Shonan and Kamakura Areas

・Survey Period: October 27, 2025 – November 3, 2025

・Survey Target: Child-rearing households residing in Kanagawa Prefecture's Shonan and Kamakura areas

・Valid Responses: 329 people

・Survey Method: Online survey

・Survey Organization: Garage Standard Co., Ltd. (roomap)

【Q1】 "Over 60% Satisfied" Shonan Receives High Marks as "Child-Friendly Town"

When combining "strongly agree" and "agree," 60.8% of households expressed satisfaction with the town's current child-rearing environment, significantly exceeding half. Particularly noteworthy is that this satisfaction is supported not by a single factor but by "multiple charms of the town."

・Rich "natural environment" with the sea and parks

・Safe "security" with a calm atmosphere

・"Educational environment options" such as school districts and number of daycare facilities

・"Moderate urbanity" that doesn't compromise daily convenience

The fact that these elements are present in perfect balance becomes a major source of reassurance for child-rearing households. It can be seen that this is readable from the data.

Additionally, while "environmental gaps" tend to become stress factors in urban areas, in Shonan the balance between nature and the city is maintained daily, creating a stable foundation for child-rearing in households.

This "characteristic of a town that doesn't lean too heavily either way" has led to high marks as a child-friendly town.

【Q2】 What Child-Rearing Generations Prioritize: Achieving Both "Safety × Nature"

Safety (59.9%), natural environment (47.7%), and educational facilities (46.8%) rank as the most critical points in child-rearing. Among these, the condition most frequently selected by child-rearing households as what they seek from their town is "good security."

It became clear that most residents prioritize "an environment where they can raise children safely."

At the same time, "rich natural environment" and "well-developed educational facilities" also account for high percentages, and it can be said that the combination of the three elements—"safety × nature × education"—leads to child-rearing satisfaction in Shonan.

It's also characteristic that the tendency to seek not only urban convenience but also an environment where children can grow physically and mentally in nature is strengthening.

【Q3】 "Child-Friendly Town" Ranking — 1st Place: Fujisawa City | 2nd Place: Chigasaki City | 3rd Place: Kamakura City

Fujisawa City overwhelmingly tops the list at 29.5%!

The reason for the high evaluation is the balance of "convenience × nature × child-rearing infrastructure." Fujisawa has high levels of transportation access and shopping/medical facilities, and at the same time, Enoshima and the sea are right nearby, so it's believed that the town was supported by child-rearing households as an "ideal suburb where urban functions and nature coexist."

Meanwhile, Chigasaki City is evaluated for "warm community," and Kamakura City for "nature and learning environment," with the individuality of each town distinctly reflected in the reasons for selection.

【Q4】 The Most Common Reason for Choosing a Town: "Rich Natural Environment" (47.2%) — "Living Close to Nature with Children" Becomes the Deciding Factor in Town Selection

Followed by security (43.7%), transportation access (41.1%), and residential environment (32.9%), it's characteristic that "living routes where children can grow freely" are prioritized.

In particular, towns that achieve both "nature × safety" are supported, and the "abundance of opportunities for children to grow up in nature" stands out as a unique charm of the Shonan area compared to urban centers.

【Q5】 "Things That Were Good About Child-Rearing in Shonan" 1st Place: "Parks and Nature Are Abundant" (44.4%) — A One-of-a-Kind Child-Rearing Environment Where Nature Becomes "Daily Playground"

While "good security" (33.7%) and "well-developed medical and administrative services" (21.9%) are also evaluated for peace of mind, the fact that "nature becomes daily activities" was supported as the greatest charm.

Seaside walks, spacious parks, and daily life where you can feel seasonal changes—"everyday enjoyment with children without having to plan anything special" emerges as the characteristic way of child-rearing in Shonan.

【Q6】 What Is Wanted for the Future: "Places for Children to Play" (46.5%) and "Support for Working Parents" (33.7%) Rank at the Top — Needs Reflecting the Increase in Dual-Income Households Are Clearly Evident

While outdoor play environments like the sea and parks are well-developed, there is high demand for "indoor environments where children can play even on rainy days or in winter."

Additionally, "support for working parents" and "family events" reflect the real-life burdens of dual-income households, showing a positive need to "enrich family time even more."

【Summary / Analysis】 "Choosing Richness Over Convenience" — Why Shonan and Kamakura Continue to Be Selected by Child-Rearing Households

What emerged from this survey is that the Shonan and Kamakura areas are not "functional towns" but rather "towns chosen based on values."

Beyond convenience and multifunctionality like urban areas,

・Daily life growing up in nature

・The warmth of community

・Security where people can live with peace of mind

・Educational environment with choices

The "quality of life itself" is driving up satisfaction among child-rearing households.

What's particularly striking is that "living with nature" benefits not just children's growth but also parents' peace of mind.

It can be said that households that choose to prioritize "a life where children's smiles increase" and "an environment where family time becomes richer" over minor inconveniences are the ones selecting this area. Shonan and Kamakura are not merely places of residence but rather "towns that cultivate family values."

This survey became a result that substantiated that essence.