【Latest Edition】 Shonan/Kamakura Childcare Reality Survey 2025 Which Town Was Selected for "Safety × Nature × Community"? "Easiest Towns for Raising Children Ranking" Answered by 329 People

Garage Standard Co., Ltd. (Headquarters: Chiyoda Ward, Tokyo; Representative Director: Toshizumi Hotta), which operates "roomap," a real estate service specializing in the Shonan and Kamakura areas, conducted a survey on "ease of child-rearing and urban appeal" targeting 329 child-rearing households residing in the Shonan region. This survey revealed the true picture of "chosen towns" by gathering real voices on how various elements supporting child-rearing environments—such as safety, natural environment, and educational environment—are being evaluated.

Survey Overview

- Survey Theme: Child-Rearing Reality Survey 2025 for Shonan and Kamakura Areas

- Survey Period: October 27, 2025 – November 3, 2025

- Survey Target: Child-rearing households residing in Kanagawa Prefecture's Shonan and Kamakura areas

- Number of Valid Responses: 329 people

- Survey Method: Online survey

- Survey Organization: Garage Standard Co., Ltd. (roomap)

【Q1】"Over 60% Satisfied" Shonan Highly Rated as "a Child-Friendly Town"

Combining "strongly agree" and "agree," 60.8% of households expressed satisfaction with the current child-rearing environment in their town—significantly exceeding half. Particularly noteworthy is that this satisfaction is not supported by a single factor, but rather by "multi-faceted urban charm."

- The richness of "natural environment" such as the sea and parks

- A sense of safety with "good security"

- "Educational environment options" such as school districts and the number of childcare facilities

- "Moderate urbanity" that doesn't compromise the convenience of daily life

The well-balanced presence of these elements serves as a major source of reassurance for child-rearing households.

Additionally, while "environmental gaps" tend to be a source of stress in urban areas, Shonan maintains a daily balance between nature and urbanity, creating a stable foundation for child-rearing within families. This "characteristic of a town that doesn't lean too heavily in either direction" has led to its high evaluation as a child-friendly town.

【Q2】Child-Rearing Generations Prioritize "Safety × Nature"

Safety (59.9%), natural environment (47.7%), and educational facilities (46.8%) emerged as the most critical points in child-rearing. Among these, "good security" was the condition most frequently selected by child-rearing households as what they seek in a town.

This highlighted that most residents prioritize "an environment where children can be raised with peace of mind."

Simultaneously, "richness of natural environment" and "quality of educational facilities" also occupied high percentages, suggesting that the combination of the three elements—"safety × nature × education"—leads to child-rearing satisfaction in Shonan.

A notable trend is the growing preference not just for the convenience of urban areas, but for environments where children can develop body and mind amid nature.

【Q3】"Child-Friendly Town" Ranking—1st Place: Fujisawa City | 2nd Place: Chigasaki City | 3rd Place: Kamakura City

Fujisawa dominates with an overwhelming 29.5%!

The reason for its high evaluation is the balance of "convenience × nature × child-rearing infrastructure." Fujisawa boasts excellent transportation access, shopping, and medical facilities, while also having Enoshima and the sea within easy reach. It appears to have won the support of child-rearing households as an "ideal suburb where urban functionality and nature coexist."

Meanwhile, Chigasaki City was evaluated for its "warm community spirit," and Kamakura City for its "environment of nature and learning." Each town's individuality is distinctly reflected in the reasons for being chosen.

【Q4】The Most Common Reason for Choosing a Town: "Rich Natural Environment" (47.2%)—"Living Close to Nature with Children" Becomes the Deciding Factor in Town Selection

Followed by safety (43.7%), transportation access (41.1%), and residential environment (32.9%), with "living routes where children can grow freely" being a distinctive characteristic.

In particular, towns that achieve both "nature × safety" are supported, and the "abundance of opportunities for children to grow up in nature" stands out as a unique charm of the Shonan area compared to urban centers.

【Q5】"What Was Good About Raising Children in Shonan" 1st Place: "Abundant Parks and Nature" (44.4%)—A One-of-a-Kind Child-Rearing Environment Where Nature Becomes "a Daily Playground"

While "good security" (33.7%) and "well-developed medical and administrative services" (21.9%) are also evaluated in terms of peace of mind, "nature becoming a daily activity" was supported as the greatest appeal.

Beach walks, spacious parks, and a life where seasonal changes are felt—a "daily routine where children and parents can enjoy time together without having to make special plans" emerges as the distinctive character of child-rearing in Shonan.

【Q6】"Children's Play Spaces" (46.5%) and "Support for Working Parents" (33.7%) Top the List of What's Desired in the Future—Clear Needs Reflecting the Increase in Dual-Income Households

While outdoor play environments such as beaches and parks are well-developed, there's a high demand for "indoor environments where children can play on rainy or winter days."

Additionally, "support for working parents" and "family events" reflect the real-life burdens faced by dual-income households, expressing a forward-looking need to "enrich family time more."

【Summary/Consideration】"Choosing Richness Over Convenience"—Why Shonan and Kamakura Continue to Be Chosen by Child-Rearing Households

What emerged from this survey is that the Shonan and Kamakura areas are not "functional towns," but rather "towns chosen based on values."

Beyond the convenience and multi-functionality of urban areas:

- A daily life growing up in nature

- The warmth of community connections

- Security where one can live with peace of mind

- Educational environments with choices

These elements representing "the quality of life itself" are elevating child-rearing household satisfaction.

Particularly striking is how "living with nature" contributes not only to children's growth but also to parents' peace of mind.

Families that choose this area prioritize "a life where children's smiles increase" and "environments where family time becomes richer" over minor inconveniences. Shonan and Kamakura are not merely places of residence, but rather "towns that nurture family values."

This survey has provided concrete evidence of that essence.