【Actual Survey 2025】 60% of People Living in Shonan Answer "I Love Winter Too." How to Enjoy Winter in Shonan, Where Quietness and Scenery Are Appreciated!
Garage Standard Co., Ltd. (Headquarters: Chiyoda Ward, Tokyo; Representative Director: Toshizumi Hotta) operates "roomap," a real estate service specializing in the Shonan and Kamakura areas. Roomap conducted a "Winter Shonan and Kamakura Area Lifestyle Survey 2025" targeting residents of the Shonan and Kamakura area. This survey clarifies how people actually living in Shonan perceive and spend their winters, which are often considered the off-season for tourism.
Survey Overview
- Survey Theme: Winter Lifestyle Survey 2025 for Shonan and Kamakura Area
- Survey Period: November 26, 2025 to December 3, 2025
- Survey Target: Residents of Shonan and Kamakura Area, Kanagawa Prefecture
- Valid Responses: 350 people
- Survey Method: Internet Survey
- Survey Organization: Garage Standard Co., Ltd. (Regional Specialty Real Estate Service "roomap")
Survey Summary
- Approximately 60% (62.0%) answered "I like winter in Shonan"
- Evaluation reasons include multiple factors such as "beautiful scenery" and "quietness"
- Winter activities are polarized between "seaside walkers" and "indoor enthusiasts"
- Concerns center on daily life issues such as cold weather and condensation
- New Year's shrine visits are concentrated at neighborhood shrines rather than large temples, with many skipping the tradition
Winter Shonan Rated Highly from a "Living Perspective"! Approximately 60% Answer "I Also Like Winter"
When asked "Do you like winter in Shonan?", 62.0% of respondents answered "Very much" or "Somewhat."
Contrary to the impression of being an off-season for tourism, winter Shonan is positively received by those actually living there.
What's noteworthy is that this evaluation is not based on a single reason, but rather stems from multiple overlapping elements:
The town becomes calm as tourists decrease.
The air becomes clearer, and the scenery of the sea and Mount Fuji becomes more striking.
Movement and outings become easier.
Winter's Unique Appeal: "Scenery" and "Views of Mount Fuji"
The most common reasons given for liking winter Shonan were:
The sky and sea colors are beautiful (63.1%)
Mount Fuji and the sunset are often visible (58.1%)
From these results, it's clear that winter Shonan is perceived not as a "season to enjoy events," but as a season to savor the scenery itself. With the hustle and bustle subsiding, nature's presence becomes more pronounced, making this a time when the true charm of Shonan becomes easier to appreciate.
Winter Activities in Shonan Are Polarized! "Seaside Walkers vs. Indoor Enthusiasts"
The most common activities in winter Shonan include:
Spending time at home (29.4%)
Seaside walks (23.4%)
Morning running and walking (22.0%)
Going to see sunsets or Mount Fuji (20.9%)
While some people avoid the cold and spend time primarily indoors, many others choose to walk along the seaside even in winter, regardless of the season, to enjoy the scenery. This shows that winter activities in Shonan are becoming polarized. Notably, both groups are choosing "effortless lifestyles" that take advantage of Shonan's environment.
Concerns Are About "Daily Life," Not "Tourism"
The issues people face in winter Shonan include:
It's simply very cold (28.3%)
Laundry doesn't dry (20.0%)
Household humidity and condensation (17.7%)
Many concerns are directly connected to daily life.
This reflects how the climate characteristics unique to the Shonan area—near the sea with strong winds—impact everyday life. However, 23.4% answered "nothing in particular," showing that there is a segment of the population that understands and accepts the winter environment.
New Year's Shrine Visits Show a "Distributed" Pattern, Favoring Nearby Locations Over Large Temples
Regarding New Year's shrine visits, the top responses were:
Don't go every year (29.7%)
Small neighborhood shrines (24.0%)
This result reflects a distinctly Shonan lifestyle philosophy—avoiding crowds and enjoying seasonal traditions as an extension of daily life.
Winter Shonan a "Hidden Gem Season"? Approximately 60% Say "There Are Moments I'm Glad to Live Here"
When asked "Are there moments when you feel glad to have lived in winter Shonan?", 62.0% of respondents answered "Often" or "Sometimes."
While lacking in flashiness, the subtle sense of comfort felt in daily life supports the high evaluation of winter Shonan.
Summary: "Winter Shonan is a Season When 'Quality of Life' Stands Out"
This survey reveals that while the Shonan and Kamakura area sees fewer tourists in winter, residents highly value "quietness," "beautiful scenery," and "space in daily living."
While there are challenges like cold weather and condensation, the pleasant comfort brought by clear air and proximity to nature support winter Shonan's value even more.
Winter Shonan is not a place seeking special events, but rather a season that quietly enhances the quality of daily life. From a living perspective, it's a time when one can truly feel what Shonan is really about.