# 【Actual Survey 2025】60% of People Living in Shonan Answer "I Love Winter Too." How to Enjoy Shonan in Winter, Where Tranquility and Scenery Are Appreciated!
Garage Standard Co., Ltd. (Headquarters: Chiyoda Ward, Tokyo; Representative Director: Toshizumi Hotta) operates "roomap," a real estate service specializing in the Shonan and Kamakura areas. roomap conducted a "2025 Winter Shonan and Kamakura Area Lifestyle Survey" targeting residents of the Shonan and Kamakura region. This survey reveals how people actually living in the area perceive winter Shonan—often considered an off-season for tourism—and how they spend their time during this period.
Survey Overview
- Survey Theme: 2025 Winter Lifestyle Survey of Shonan and Kamakura Area
- Survey Period: November 26, 2025 to December 3, 2025
- Survey Target: Residents of Shonan and Kamakura Area, Kanagawa Prefecture
- Valid Responses: 350 people
- Survey Method: Internet survey
- Survey Organization: Garage Standard Co., Ltd. (Regional real estate service "roomap")
Survey Summary
- Approximately 60% (62.0%) answered that they "like winter in Shonan"
- Reasons for this evaluation include multiple factors such as "scenic beauty" and "tranquility"
- Winter activities are polarized between "seaside walkers" and "indoor enthusiasts"
- Concerns center on lifestyle-related issues such as cold weather and condensation
- New Year shrine visits are dispersed rather than concentrated at large shrines, with many preferring nearby locations or not going at all
Winter Shonan Receives High Marks from a "Quality of Life" Perspective! Approximately 60% Answer "I Love Winter Too"
When asked "Do you like winter in Shonan?", 62.0% of respondents answered either "very much" or "somewhat."
Contrary to the impression of it being an off-season for tourism, people actually living there perceive winter Shonan positively.
What's notable is that this evaluation doesn't stem from a single reason, but rather from multiple overlapping factors:
Fewer tourists means the entire town becomes quieter.
Clear air makes the scenery of the ocean and Mt. Fuji stand out.
Getting around and going out becomes easier.
Winter's Unique Appeal: "Scenery" and "Mt. Fuji Views"
The most common reasons given for liking winter Shonan were:
The sky and sea colors are beautiful (63.1%)
Mt. Fuji and sunsets are more visible (58.1%)
From these results, we can see that winter Shonan is perceived not as "a season for enjoying events" but as a season for savoring the scenery itself. As the bustle subsides, nature becomes more prominent, making this a time when residents can more easily experience Shonan's authentic charm.
Winter in Shonan Activities Split into Two Camps! "Seaside Walkers vs. Indoor Enthusiasts"
The most common winter activities in Shonan were:
Spending time at home (29.4%)
Seaside walks (23.4%)
Morning running or walking (22.0%)
Going to see sunsets or Mt. Fuji (20.9%)
While a certain number of people avoid the cold and spend their time indoors, many others embrace winter and enjoy seaside walks and scenery regardless of the season. This shows that winter Shonan lifestyles are polarized. What's characteristic is that both approaches represent "effortless living" based on Shonan's environment.
Concerns are "Lifestyle-Focused," Not "Tourism-Focused"
The main winter challenges residents face include:
It's extremely cold (28.3%)
Laundry doesn't dry (20.0%)
Home humidity and condensation (17.7%)
These are challenges directly tied to daily life.
This reflects how the climate characteristics unique to the Shonan area—being close to the ocean with strong winds—affect everyday living. However, 23.4% of respondents answered "nothing in particular," showing that a certain segment of the population understands and accepts the winter environment.
New Year Shrine Visits Show a "Dispersed" Pattern, Favoring Local Locations Over Large Shrines
Regarding New Year shrine visits, the top responses were:
Don't go every year (29.7%)
Small neighborhood shrine (24.0%)
This result reflects a lifestyle orientation characteristic of Shonan—avoiding crowds and enjoying seasonal traditions as a natural extension of daily life.
Is Winter Shonan a "Hidden Gem Season"? Approximately 60% Report Moments of Gratitude for Living There
When asked "Are there moments when you feel grateful for living in Shonan in winter?", 62.0% combined "often" and "sometimes."
While lacking flashiness, it's the subtle contentment felt in everyday moments that supports the positive evaluation of winter Shonan.
Conclusion: "Winter Shonan is a Season Where 'Quality of Life' Stands Out"
This survey reveals that while the Shonan and Kamakura area experiences fewer tourists in winter, residents highly value aspects such as "tranquility," "scenic beauty," and "living with space and breathing room."
Although cold weather and condensation present challenges, the comfort brought by clear air and closeness to nature more than compensates, supporting winter Shonan's value.
Winter Shonan is not a place seeking special events, but rather a season that quietly enhances the quality of daily life. From a lifestyle perspective, the results suggest it's actually the time when residents most strongly feel the essence of Shonan.