# 【Just Before Valentine's Day】"Shonan Women Choose" Ranking of Towns They Want to Spend Time with Their Lovers! 1st Place is "Enoshima," While 1 in 3 Say "Haven't Decided Anything in Particular"
~Drawn to Popular Spots, Yet Avoiding Crowds: The Real Love Psychology of Shonan Women Revealed~
Garage Standard Co., Ltd. (Headquarters: Chiyoda Ward, Tokyo; Representative Director: Toshizumi Hotta), which operates "roomap," a real estate service specializing in the Shonan and Kamakura areas, conducted a "Valentine's Day Awareness and Lifestyle Survey" targeting women living in the Shonan and Kamakura areas.
This survey examined not only dating preferences regarding "which town to spend Valentine's Day in," but also the emotional distance between romance and daily life, including "places where you want to express or receive love" and "towns where you want to live in the future."
As a result, it became clear that while "Enoshima" is supported as a classic spot among Shonan women, a value system that does not strongly fixate on location is spreading.
＜Survey Overview＞
Survey Theme: Valentine's Day Awareness and Lifestyle Survey
Survey Period: November 26, 2025 – December 3, 2025
Survey Target: Women living in the Shonan and Kamakura areas, Kanagawa Prefecture
Valid Responses: 219 people
Survey Method: Online survey
Survey Organization: Garage Standard Co., Ltd.
(Regional Specialty Real Estate Service "roomap")
＜Survey Summary＞
- The #1 town Shonan women want to spend Valentine's Day with their partners is Enoshima (20.8%)
- However, 33.2% answered "haven't decided in particular," the highest percentage
- Top factors for choosing a date location are "quiet and calm" and "good atmosphere"
- Approximately 46% did not mention a specific place for "where to express or receive love"
The Town Most Shonan Women Chose on Valentine's Day: Enoshima
When asked which Shonan area they most wanted to spend Valentine's Day with their partner, Enoshima (20.8%) came in first. This was followed by Kamakura (10.4%) and Shichirigahama (4.5%), continuing with iconic areas representing Shonan.
Enoshima appears to be supported as a symbolic destination for Valentine's Day dates, given its ocean views, night scenery, and abundance of dining options.
Still, One in Three Haven't Decided
~Valentine's Day Without Geographic Constraints~
What deserves attention is that "haven't decided in particular" was the most common response at 33.2%. This result suggests that many Shonan women are not bound by the preconception that "we should go somewhere special because it's Valentine's Day."
A tendency to prioritize the flow of the day and the relationship with the other person over the glamor of an event is evident.
The Deciding Factor for Date Locations is "Atmosphere" Rather Than "Romance"
When asked about the reasons for choosing the area in the previous question, a tendency emerged to prioritize "atmosphere"—such as "quiet and calm" and "easy to talk"—over "romantic seaside charm."
- Quiet and calm (16.5%)
- Well-stocked cafes and restaurants (15.7%)
- Beautiful sunset or night view (14.8%)
From these results, we can predict that a natural, comfortable atmosphere where conversation flows easily is valued over flashy production or extraordinary experiences.
Prioritizing Relationships Over "Confession Spots" ~Approximately Half Don't Mention a Specific Location~
In the question asking for "Shonan spots where you want to express or receive love," Enoshima (23.3%) ranked first. However, when "nothing in particular" (32.2%) and "don't know" (13.4%) are combined, approximately 46% do not prioritize a specific location.
This suggests that many Shonan women value the relationship and timing with their partner more than iconic scenarios like "confessing in this place will succeed."
【Summary/Analysis】What Shonan Women Seek is Not "Location" But "Human Warmth"
This survey revealed that for Shonan women, Valentine's Day is not viewed as "an event to spend in a special place," but rather as a day to cherish emotional distance and atmosphere with their partner.
While Enoshima emerged as the most popular iconic area, the finding that many people don't strongly fixate on location suggests that the "natural and authentic relationship" that the Shonan region itself offers is being valued.
What Shonan women seek may not be flashy production, but rather the "warmth" that flows between people.