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# 【Just Before Valentine's Day】"Shonan Girls Choose" Ranking of Cities They Want to Spend Time with Their Boyfriends! 1st Place is "Enoshima," While 1 in 3 Say "Haven't Decided Yet"

~While drawn to popular spots, Shonan women want to avoid crowds. Real insights into Shonan women's dating psychology revealed~


Garage Standard Co., Ltd. (Headquarters: Chiyoda Ward, Tokyo; Representative Director: Toshizumi Hotta), which operates "roomap," a real estate service specializing in the Shonan and Kamakura areas, conducted a "Valentine's Day Awareness and Behavioral Survey" targeting women living in the Shonan and Kamakura areas.


This survey investigated not only dating awareness regarding "which town to spend Valentine's Day in," but also the emotional distance between romance and daily life, including "places where you want to express or receive love" and "towns you want to live in in the future."


As a result, it became clear that while "Enoshima" is supported as a popular spot among Shonan women, a value system that doesn't strongly prioritize specific locations is spreading.


<Survey Overview>

Survey Theme: Valentine's Day Awareness and Behavioral Survey

Survey Period: November 26, 2025 – December 3, 2025

Survey Subjects: Women living in the Shonan and Kamakura areas, Kanagawa Prefecture

Valid Responses: 219 people

Survey Method: Online survey

Survey Organization: Garage Standard Co., Ltd.

(Location-specialized real estate service "roomap")


<Survey Summary>

・The #1 town Shonan women want to spend Valentine's Day in with their partners is Enoshima (20.8%)

・However, 33.2% of respondents answered "haven't decided yet," making it the most common response

・Decision factors for date locations include "quiet and calm," "good atmosphere" ranking high

・Approximately 46% of respondents gave no specific location for "where they want to express or receive love"


The town Shonan women chose most on Valentine's Day: Enoshima


When asked about "the Shonan area they most want to spend Valentine's Day with their partner," Enoshima topped the list at 20.8%. This was followed by Kamakura (10.4%) and Shichigahama (4.5%), with iconic Shonan areas following suit.


Enoshima appears to be supported as a symbolic Valentine's destination due to its ocean views, nightscape, and abundance of restaurants.


Still, 1 in 3 people "haven't decided yet"

~Valentine's Day perspective unconstrained by location~


Notably, 33.2% of respondents answered "haven't decided yet," making it the most common response. This result suggests that many Shonan women are not bound by the preconception that "because it's Valentine's Day, we should go somewhere special."

This reveals an attitude that prioritizes the day's flow and the relationship with one's partner over the glamour of the event itself.


The deciding factor for date locations: "Atmosphere" over "romance"


When asked the reason for the area selected in the previous question, a tendency emerged to prioritize atmosphere like "quiet and calm" and "easy to talk" over "romantic seaside charm."


・Quiet and calm (16.5%)

・Abundant cafes and restaurants (15.7%)

・Beautiful sunset or night view (14.8%)


From these results, we can infer that a natural, conversational atmosphere and comfort are prioritized over flashy staging or extraordinary experiences.


Priority on relationship over "confession spots" ~approximately half gave no specific location~


When asked about "Shonan spots where you want to express or receive love," Enoshima ranked first at 23.3%. However, when combined with "none in particular" (32.2%) and "unsure" (13.4%), approximately 46% did not prioritize a specific location.


This suggests that many Shonan women value the relationship and timing with their partner over stereotypical scenarios like "confessions succeed at this location."


【Summary/Analysis】What Shonan women seek is not "location" but "human warmth"


This survey revealed that for Shonan women, Valentine's Day is not perceived as "an event to be spent at a special location," but rather as a day to cherish the distance and atmosphere with one's partner.


While Enoshima emerged as the top iconic area, the fact that many people are not strongly attached to location suggests that what is being valued is the "natural relationship" that the Shonan area itself fosters.


What Shonan women seek may be the "warmth" that flows between people, rather than flashy displays.

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