〜Delivering the warmth of the town and its people〜 A new web media "Shonan diary" that documents the charm of Shonan and Kamakura from "a daily life perspective" launches on February 3, 2026!
We are pleased to announce that "Shonan diary," a new web media that records the charm of the Shonan and Kamakura areas and their people from a "lifestyle perspective," will officially launch on Tuesday, February 3, 2026.
"Shonan diary" is a web media that focuses on the "warmth" found in the people who live and work in these towns, in everyday scenery and words, and records Shonan and Kamakura from a "lifestyle perspective."
Rather than limiting ourselves to tourism information and surface-level charm, we will capture the emotions and memories born from daily life, the atmosphere that flows through the town, and tell the stories of the town and its people like pages in a diary.
Going forward, we aim to create content that shapes the charm of this town together with all those who live in Shonan and Kamakura. We look forward to your continued support of "Shonan diary."
Shonan diary Website URL: https://shonan.roomap.jp/diary/
Background to the Launch of This Media
The Shonan and Kamakura area is a town often discussed for its "easily understandable charm"—the sea, nature, and historic streetscapes that everyone envisions.
However, when you truly dig deeper into this town, what stays in your heart are often much more "humble moments."
"The day when a casual morning by the sea suddenly lifted my spirits."
"The familiar path to the park I walked with my child."
"A small shop where you can't help but want to say 'I'm home.'"
And there is the warmth of the town's people, conveyed even without words. The charm that quietly accumulates in daily life has not yet been adequately put into words.
"Shonan diary" aims to be a media that, from "the perspective of people living in this town," captures and carefully records the emotions and atmosphere found in the everyday.
"One person's day becomes the spark for someone else to think, 'This town might be nice.'" With the aim of creating such small chains of connection, "Shonan diary" officially launches today.
Features of "Shonan diary" Content
"Shonan diary" will develop content with the following characteristics:
Articles that delve deeply into a single spot in the Shonan and Kamakura area
Scenery, places, and moments cut from daily life
Recording the everyday life of Shonan from the perspectives of residents, workers, and those who have moved here
Conveying "the atmosphere unique to the town" through words and photography
We plan to tell all our articles with a "soft and warm tone" that remains close to our readers, like the pages of a diary.
We'd Love for These Readers to Enjoy It!
Those who love the Shonan and Kamakura area
Those who want to reconsider their own lifestyle
Those searching for what they want to pursue in the future
Those who value the atmosphere of a town and the spirit of its people
Those who want to know a town from a "lifestyle perspective" rather than tourism information
Those interested in a life close to nature away from the city
Media Overview
Media Name: Shonan diary
Launch Date: Tuesday, February 3, 2026
Content: Web media recording the charm of Shonan and Kamakura's towns and people from a "lifestyle perspective"
Shonan diary Official Instagram: https://www.instagram.com/shonan_diary
Future Outlook
"Shonan diary" aims to be a "place to record the town"—much like a diary—that stands in the perspective of those living in this town and preserves the emotions and memories found in everyday life through words and photography.
Going forward, we plan to carefully weave together each landscape and story with local writers, photographers, and the people who live in Shonan and Kamakura.
We would be truly delighted if these records we create become a "nostalgic place" for someone in the future, or serve as an entrance to "a town I want to live in" for someone else.